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She says, “It can become hard to distinguish if you bought something because you loved/wanted/needed it that much, or for ‘scoring’ a piece.” Online thrift is mirroring the offline world of a flea market. Instagram has been a game-changer for thrift stores and even individuals who appreciate second-hand and vintage pieces.” Most pages set a countdown, compelling shoppers to rush and buy. She says, “That it’s such a thriving scene in India, albeit mostly online, is new to me. It is a lot of work and not as simple as reselling a hand-me-down.” Ankita Katuri, Hyderabad-based thrifter and cofounder of The Smarketers, says she has always enjoyed thrifting for environmental reasons and the sheer thrill of hunting unique pieces. Of going out to source clothes, restoring and cleaning them, doing shoots, interacting with customers, packing and dispatching. She says, “We take this as an opportunity to let them know about the process involved. Lumri says people often ask them why their items are priced high, at Rs 350-3,000, if those are second-hand. Sai Sangeet Paliwal These new businesses are also explaining thrift to customers. Post-lockdown, we get an average of 20 new stores every week requesting for a shout-out.” Linno adds, “We want Folkpants to be a space for others - who don’t know/have access - to pre-loved or second-hand items. “At the same time,” says Linno, “it embodies the values we have learnt while growing up: our mom’s creativity and our grandparents’ knack for mending and reusing clothes.” They source their clothes from shops around their town Ukhrul in Manipur. Linno Jajo Thrift business is run by sisters Linno and Lumri Jajo, out of Manipur and Delhi, as a space to incorporate their interest in fashion. She adds, “We need to focus on furthering the narrative that second-hand fashion is intelligent and representative of an elevated consciousness in the wearer.” She is using all her tools to create a perception shift for thrift. I post very often on secondhand, swapped and vintage garments, and this sparks a huge volume of queries.” Her personal closet sales run out in minutes. ![]() Sustainable fashion influencer Oorja Makkad says, “Social media has played the biggest role in making conversations on sustainability gain momentum. People’s attitude towards secondhand clothes as used stuff “carrying old energies” is fading away. It’s not just holding items against blank walls,” says Anya, adding that nearly 90% of their customers have never thrifted before. ![]() Pages develop over time.Īda Lath Gupta How you style and shoot images matter. During lockdown, they reached out to friends and family who wanted to declutter and were surprised by the response. Within weeks, Gupta had to hire a manager to handle the volume of queries and sales. Like Chandigarh-based run by sisters Anya and Ada Lath Gupta, who started by cleaning out their and their mom’s closets. Most thrift accounts started by selling personal collections. Thrifting is a very 2020 part-time job and the accounts tread the personal and the commercial. As Eva Chen, vice-president of fashion partnerships at Instagram, told Vogue Business recently the next generation of shoppers has never not had a little computer in their hand. This is why 90% of people on Instagram follow a business.” In its 10th year, the app plans to prioritise in-app shopping. Let’s look at our attitude towards money, how we can get rid of credit card balances, pay down loans and build up our savings.It is for this reason that Instagram has always given voice to a new set of creators and Instagram-first businesses, who have embraced the platform in creative ways. #Thrift and thrive meaning full#What a blessing to have a full closet and not want for nice clothing. With every sales flyer I get from the various department stores, I ask myself: “Is there something I need from that store?” The answer has been an overwhelming “no.” I have so much already. I’ve been practicing this approach since January 1. #Thrift and thrive meaning free#Wow! Here I was thinking about self-denial and sacrifice when, in fact, what I need to do is make wiser choices: not go shopping solely because I have the afternoon free and there’s a sale on but because I actually need something. “or being endowed with good luck, good fortune, wealth and health.” She goes on to make a very important point: that thrift/thriving was not seen as a blessing from God or the King but was achieved “through the everyday choices made by prudent housewives who were neat, clean, industrious, imaginative, honest, clever, enterprising, and generous.” “Probably the earliest meaning of the word thrift was ‘the condition of one who thrives,’” she writes. Both had connotations of abundance, plenty and harmony. Sara discovered in her book research that as far back as the 13th century “thrift” and “thrive” were almost synonymous. ![]()
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